| Rhythm of Play Radio |
| The official agreement between the radio group RCS and the event agency Eo Ipso has been signed and the radio station Play Radio has become the officaial media partner of the Nations Cup |
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(04/24/07)
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Play Radio is the official radio station of the 2007 minigolf World Championships. The official agreement between the radio group RCS and Eo Ipso, the company appointed by the Italian Federation of Minigolf, was finalized this week. This co-marketing agreement pertains to the Nations Cup, the event which will take place from the 19th to the 27th of May on the competition course in Canegrate (Milan): for the first time ever Italy will host an event of such high importance for the minigolf world championships (www.minigolf2007.com). The music transmitted by Play Radio will accompany the professional players while they compete during the competition, on the courses of “Relax Time”, in fact the radio will be tuned-in to this station all through the games. As well as announcing and explaing to listeners some of the details that surrounding the event, during both the training periods and the actual competition, from the 19th to the 27th of May, there will be live connections with the happenings on the competition course which will give continual updates on the tournament.
Play Radio: part of the RCS group, Play Radio was founded in 2005 with the objective of bringing excitement to its listeners thanks to its full content that is also fun to listen to, a total involvement by the listeners achieved by the stations exclusive use of news items from the RCS Group. All of this is put into practice thanks to new technology and from the internet site www.playradio.it which is continually updated. Among the DJs the most well-known to the public is the shock-jock Fabio Canino, the sport journalist Massimo Caputi and Luca Viscardi, one of the historic voices of Italian radio.
A press agency and event organizer which from 1989 has expanded to include public relations and marketing. The goals of Eo Ipso are original and distinctive and, more importantly, its uniqueness is based on journalistic communication. This is the exact reason why the Italian Federation of Minigolf (FIGSP) put its trust in and chose Eo Ipso to organize the 2007 Minigolf World Championships and help bring this little known sport into the eyes of the world. Working together with the WMF (World Minigolf Federation), Eo Ipso is using all the resources of its branches to make this atypical sport known not only in Italy, but in all the world.
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